Assertion (False): Obamas lost their law licenses

TL;DR Summary: HOW IT WORKS: An Internet meme sounds plausible but it is not true at all. The best propaganda usually sounds plausible!

12165963_147369102284545_2026046136_nMethod: Assertion (all untrue).

Goal: To encourage doubts about the Obamas. Since it does not call for a specific action by the viewer, this could be considered “pre-propaganda” preparing the target for later messaging and a call to action.

Scorecard: Widely distributed in right wing circles even though it is false.

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Appeal to authority, assertion of false quote: Alan Greenspan did not say this

12208293_926532560715757_6807860016457691802_nTL;DR Summary:

  • Greenspan never said this. Prof. Noam Chomsky said this quote to illustrate what he thought of Greenspan.
  • HOW IT WORKS – This is a fake “Appeal to Authority” using one’s thoughts on Greenspan as leverage.
  • The poster asserts that Greenspan said this and readers want to believe it is true, therefore, it must be true!

Methods: Appeal to authority, Assertion (of false quote), transference

Goal: To associate or “transfer” dislike of bankers to Republicans.

Scorecard: Successful as propaganda. This item has been widely shared online.


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