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Month: January 2016

Use sleight of hand to persuade your propaganda target

Use sleight of hand to persuade your propaganda target

TL;DR Summary There is a whopper error in this poster. Can you spot it? Let’s rewrite the first line: US $7.25 Minimum Wage 49.95 Danish Krone Written that way, you would convert one currency in to the other, right? Canadian currency, like the US, is called a “dollar”. But the US dollar and the Canadian dollar are not equivalent. This propaganda poster uses this sleight of hand magic trick to persuade – most people see the $7.25 and the $10.45 and…

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Using symbolism to promote yourself backfired for Trump

Using symbolism to promote yourself backfired for Trump

TL;DR Summary Propaganda symbols are obvious in this classic propaganda poster. This poster could come from WW I, WW II, or the Cold War era. The intent is to transfer one’s feelings about the US flag to Donald Trump. This method is known as transference. Other symbols include money (implying Trump will be good for the economy), the White House (implying Trump will be presidential), and soldiers (Trump will be strong). The goal is to present Trump as Presidential. The…

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False Quotes That Spread Like Wildfire on Social Media #Socialmedia #Propaganda

False Quotes That Spread Like Wildfire on Social Media #Socialmedia #Propaganda

TL;DR Summary False quote posters, like this one, appear every day on social media, for and against numerous topics and politicians. Snopes says the quote is completely false. FactCheck.org says the quote is false. These posters work because they convey what the poster wants to believe-if you believe it to be true, than it must be true! (Indeed! I linked to Snopes in a reply to the person who posted this and he replied that he would leave it up…

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False Quotes That Spread Like Wildfire on Social Media

False Quotes That Spread Like Wildfire on Social Media

TL;DR Summary False quote posters, like this one, appear every day on social media, for and against numerous topics and politicians. Snopes says the quote is completely false. FactCheck.org says the quote is false. These posters work because they convey what the poster wants to believe-if you believe it to be true, than it must be true! (Indeed! I linked to Snopes in a reply to the person who posted this and he replied that he would leave it up…

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Example of trade group social media propaganda #Socialmedia #Propaganda

Example of trade group social media propaganda #Socialmedia #Propaganda

TL;DR Summary: Most people view propaganda as something undertaken by governments, especially in war time, and by politicians. But propaganda and the methods of propaganda are employed every single day by all types of organizations and participants. By sharing messages like this, you become a propagandist in the chain of propaganda! On Facebook, a “Like” or “Comment” is identical to “Share” – which means you may be “sharing” items you do not realize you are sharing!  

Example of trade group social media propaganda

Example of trade group social media propaganda

TL;DR Summary: Most people view propaganda as something undertaken by governments, especially in war time, and by politicians. But propaganda and the methods of propaganda are employed every single day by all types of organizations and participants. By sharing messages like this, you become a propagandist in the chain of propaganda! On Facebook, a “Like” or “Comment” is identical to “Share” – which means you may be “sharing” items you do not realize you are sharing!  

Enlist your employees in “social media advocacy”

Enlist your employees in “social media advocacy”

TL;DR Summary: Employers encourage employees to share company propaganda on their personal social media pages. Interesting. Because social media is a largely frictionless conduit for propaganda messaging, some companies are encouraging their staff to “share” the company messaging on their own:

Can you defend yourself against propaganda? #Socialmedia #Propaganda

Can you defend yourself against propaganda? #Socialmedia #Propaganda

TL;DR Summary: You can defend yourself against the propaganda onslaught but to do so is hard work. We tend to let others tell us what to believe, and we believe them! We are at our most susceptible when we are busy and tired – say in the evening while reading Facebook. That makes it easy to become a target of propaganda, and worse, we mindlessly share what we were just told to believe, with all our friends! “The media has…

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Can you defend yourself against propaganda?

Can you defend yourself against propaganda?

TL;DR Summary: You can defend yourself against the propaganda onslaught but to do so is hard work. We tend to let others tell us what to believe, and we believe them! We are at our most susceptible when we are busy and tired – say in the evening while reading Facebook. That makes it easy to become a target of propaganda, and worse, we mindlessly share what we were just told to believe, with all our friends! “The media has…

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Liking and sharing turns all of us into social media propagandists #Socialmedia #Propaganda

Liking and sharing turns all of us into social media propagandists #Socialmedia #Propaganda

TL;DR Summary:  By sharing social media propaganda posts we become a cog in the chain of propagandists trying to tell our friends how to think. …“essentially, propaganda is really no more than the communication of ideas designed to persuade people to think and behave in a desired way.” That means that, when engaging in social media, promoting ideas from politicians, intellectuals, friends, musicians or corporations through likes, shares, retweets and more, we are promoting that information and attempting to influence…

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Liking and sharing turns all of us into social media propagandists

Liking and sharing turns all of us into social media propagandists

TL;DR Summary:  By sharing social media propaganda posts we become a cog in the chain of propagandists trying to tell our friends how to think. …“essentially, propaganda is really no more than the communication of ideas designed to persuade people to think and behave in a desired way.” That means that, when engaging in social media, promoting ideas from politicians, intellectuals, friends, musicians or corporations through likes, shares, retweets and more, we are promoting that information and attempting to influence…

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The emotional jolts per minute metric – and no one cares if its #fakenews #Socialmedia #Propaganda

The emotional jolts per minute metric – and no one cares if its #fakenews #Socialmedia #Propaganda

TL;DR Summary: TV news, especially, but print news too, relies on a concept of “emotional jolts per minute” to engage their viewer or reader. An emotionally jolted viewer or reader is more likely to retain the story in their head. An emotionally jolted person is more susceptible to advertising messages, which is good for the business. The Washington Post ended their Internet meme fact checking column because they discovered that no one cares if the meme is false; as long…

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The emotional jolts per minute metric – and no one cares if its fake news

The emotional jolts per minute metric – and no one cares if its fake news

TL;DR Summary: TV news, especially, but print news too, relies on a concept of “emotional jolts per minute” to engage their viewer or reader. An emotionally jolted viewer or reader is more likely to retain the story in their head. An emotionally jolted person is more susceptible to advertising messages, which is good for the business. The Washington Post ended their Internet meme fact checking column because they discovered that no one cares if the meme is false; as long…

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