This poster is designed to lead you to the conclusion someone died because Republicans fund wars rather than highway infrastructure.
But your conclusion, based on the provided evidence trail, is not just wrong but spectacularly wrong when you see the full set of evidence.
This poster was shared over 25,000 times within 24 hours of appearing on Facebook, making it one of the most effective propaganda posters I have seen.
This poster is elegant in its design, use of “anchoring” and logical fallacy – but the poster is a work of fiction and an outright lie. Yet it successfully engaged System 1’s quick and intuitive thinking to lead viewers into a false conclusion, and whose viewers then quickly shared it with their friends, encouraging their friends to reach the same false conclusion.
Read through to learn how false this poster is – yet why it worked as such a spectacular piece of social media propaganda.
Ted Cruz of course, was until recently, both a Canadian and U.S. citizen. The ad might have been more appropriate for Cruz.
Rubio seems to be linking the “It’s morning in America” ad of Ronald Reagan to himself, probably to transfer Republican approval of Reagan to approval of Rubio. Then again, Rubio is a big advocate of importing foreign labor to the U.S. since Americans won’t do jobs like photography and video production. Or something.
A positive message, albeit, a “feel good” glittering generality. The message is honest .
The design of the poster could be better by suggesting some action to be taken but in some ways, this might be viewed as “pre-propaganda” which is messaging that preps the target for later propaganda that calls for action.
The poster was on FB and came from BlueNationReview.com. It uses the methods of “testimonial”, “appeal to authority”, “celebrity endorsement” and a “glittering generality”. The poster design is clean and simple and the message is easily understood.