Companies are data mining your social media posts and attributes when you contact their customer support services. In a matter of seconds, before you are connected to support staff, the systems evaluate who you are based on your caller ID – and your public social media posts.
This information is then used in how they provide support services to you.
Source: How Companies Use Your Social Media Data When Taking Your Call
This is not quite the propaganda focus of this blog – but – if you use social media, you may want to be aware of how your public posts are being used to rate you!