Local TV news makes extensive use of PR fake news videos

Local TV news makes extensive use of PR fake news videos

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Local TV stations make extensive use of “video news releases” which are pre-packaged public relations (PR) created fake news stories.

All of the sampled TV stations “actively disguised the sponsored content to make it appear to be their own reporting. In almost all cases, stations failed to balance the clients’ messages with independently-gathered footage or basic journalistic research. More than one-third of the time, stations aired the pre-packaged V”NR in its entirety”.

Source: Microsoft Word – Fake TV News — Widespread and Undisclosed.doc – fake_tv_news_–__widespread_and_undisclosed.pdf

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