I’d read several of the recent national press stories about Reno, Nevada, all of which acted as cheerleaders for the area. Turns out, and not surprisingly, these stories were planted by a public relations agency:
The national news stories began popping up about two years ago, celebrating Reno’s economic revival, touting the city as “actually pretty cool” and ruminating on the region’s Silicon Valley-esque potential.
Just two weeks ago, a Bloomberg story titled “Reno Is Starting to Look More Like Silicon Valley” hit social media with great fanfare, continuing the trend of celebratory Reno articles appearing nationally about twice a quarter since 2015.
But the positive press isn’t a coincidental timing of national publications suddenly realizing Reno is shedding its image as a tired casino town.
In fact, the coverage has been carefully orchestrated at local taxpayers’ expense to help rebrand the region in an effort to boost economic development — a cost to date of $110,000.
Glad to see Reno’s local paper doing real journalism and exposing the charade. “Public Relations” is the term Edward Bernays invented to be used in place of “propaganda”. War time propaganda efforts, especially by Goebbels in World War II, gave the original term “propaganda” a bad taste.