TV audiences can’t get enough news coverage of Donald Trump. Reporting on pretty much anything else is ratings poison.
This year I had a chance to travel to several U.S. states. Among all the people I met, politics was avoided. Most seem fed up with politics and the purveyors of politics and definitely fed up with the culture of perpetual outrage.
Media targets a narrow demographic of the perpetually outraged that eats this up for breakfast, lunch and dinner, and then shares their outrage on social media, with links to the “news”! And then the outraged come back for more!
Print publishers and broadcasters are counting the clicks – and outrage sells eyeballs to advertisers. They know what they are doing.
As noted before, “emotional hooks” are a powerful way to promote anything. When we are “emotionally engaged” we tend to stop thinking and are more susceptible to advertising messages (another form of propaganda).
Consequently, it is in the interest of media to imply politics is the only thing that matters in life as it riles up the perpetually outraged into a frenzy of emotion and social media outrage and sharing. All the better to sell stuff!
(Disclaimer – We don’t have cable TV, satellite TV, over the air antenna or a subscription to Internet TV service – we don’t watch TV news!)