Using Facebook without contributing, in the form of messages and comments on your friends’ posts, makes you feel bad, the company said today. In a remarkable blog post, citing both internal and academic research, the company said “in general, when people spend a lot of time passively consuming information — reading but not interacting with people — they report feeling worse afterward.” At the same time, actively communicating with friends “is linked to improvements in well-being,” the company said.
Per the last sentence, their research indicated that actual interaction with others led to improved feelings.
Facebook’s recommendation to FB making people feel bad is to spend more time on Facebook, making sure to interact with others.
To help make FB a happy place, users can Hide individual posts and Unfollow (without unfriending) those that post items causing bad feelings in the viewer. Today, FB is introducing Snooze, a feature that will temporarily unfollow someone for 30 days.