Facebook to censor posts that ask for sharing or likes

Facebook reports that it is using machine learning tools to analyze posts. Posts that seek to boost reader engagement by asking for shares, likes and comments will be automatically de-emphasized such that they do not appear in news feeds.


To help us foster more authentic engagement, teams at Facebook have reviewed and categorized hundreds of thousands of posts to inform a machine learning model that can detect different types of engagement bait. Posts that use this tactic will be shown less in News Feed.

News Feed FYI: Fighting Engagement Bait on Facebook

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