By “effective” we mean, propaganda that is more successful at persuading someone to adopt someone else’s agenda:
“What really makes people trust VR more is that it creates a greater sense of realism compared to text and that creates the trustworthiness,” said Sundar.
That said, the immersive quality of virtual reality and 360-degree video may make the content more shareable, according to the researchers, who report their findings in the current issue of Cyberpsychology, Behavior and Social Networking.
Source: Virtual reality makes journalism immersive, realism makes it credible — ScienceDaily
VR appears to strengthen two key attributes of propaganda messaging:
- The VR experience enhances credibility of the propaganda message
- VR content may be “more shareable” than other content.
In other words, people are less likely to question the propaganda and are more likely to share it – further enhancing social media’s role as a frictionless platform for propaganda messaging.
Are we doomed? 🙂