The multiple failures are piling up at a time when Baltimore is particularly desperate to present a positive face to the world. Its tourism board has launched the #MyBmore campaign to encourage residents to post personal, positive content online to counterbalance the bleaker images more typically associated with their city.
Source: Cold classrooms, patient dumping: Baltimore tries to put its best foot forward, stumbles – Baltimore Sun
They are working on positive “branding” and “image” management to “change the narrative of Baltimore”. Experts say the PR will not work unless coupled with meaningful fixes and improvements. (I’ve been to Baltimore once and had a nice visit then.)
Basically, its yet another social media propaganda effort to confuse us.