More and more people seem to be reducing their involvement with social media. Not necessarily eliminating social media but curtailing the amount of time they spend online and making fewer posts.
In response, Facebook seems more aggressive about emailing users reminding them of updates from friends and urging them to log in.
When I do not log in for a few days, I get pestered with emails from Facebook urging me to see what my friends are doing. If I log in each day, I appear to see no emails from Facebook.
This aggressiveness suggests reports of less Facebook usage are a real thing and may suggest a problem for ad supported social media moving forward.
Source: Facebook Really Wants You to Come Back – Bloomberg
Why are people reducing their Facebook usage? We can guess there are many factors including
- the novelty of social media sharing has worn off
- many users are becoming aware of the emotional and mental health problems with some social media usage (such as being surrounded by the culture of outrage that seems to be shouting at us all time time)
- feelings of inadequacy caused by others posting attractive selfies at exotic vacation destinations
- And so forth
- A desire to reconnect with real people in real life, rather than virtual friends in virtual reality