Advertisers seek social media platforms that promote positive impact

As this blog has noted, much of social media has devolved into a culture of perpetual outrage by angry people often consumed with hate. This sort of social media is not fun to be around. Advertisers are noticing this too:

“Unilever will not invest in platforms or environments that do not protect our children or which create division in society, and promote anger or hate,” Unilever Chief Marketing Officer Keith Weed is expected to say Monday during the Interactive Advertising Bureau’s annual leadership meeting in Palm Desert, Calif.

We will prioritize investing only in responsible platforms that are committed to creating a positive impact in society,” he will say, according to prepared remarks.

Source: Unilever Threatens to Reduce Ad Spending on Tech Platforms That Don’t Combat Divisive Content – WSJ

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