"Analyzing Contemporary Propaganda"

"Analyzing Contemporary Propaganda"

Everyone participates in the process of persuasion, which is the use of words and other symbols to influence people. People use persuasion to gain social power. But the term propaganda is generally used when someone is aiming to reach a large group of people, not just a few.
If you are an activist, you may have created propaganda yourself. People who create propaganda have a specific goal and design a communication message that is intended to circulate among a large group of people and create a reaction. Propaganda involves reinforcing existing beliefs, changing perceptions, activating an emotional response or provoking a behavior.
Today, social media like YouTube, Facebook and Twitter make it easy for ordinary individuals to create or disseminate propaganda.

Source: Mind Over Media: Analyzing Contemporary Propaganda
Excellent summary of propaganda, a few methods, and how social media plays a role, from The Media Education Lab at the University of Rhode Island.

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