Social media users spending 24% less time on Facebook, per latest data

This, says Pivotal, reflects a 24% decline in time spent per person.” Instagram, too, saw some poor engagement numbers. Though aggregated consumption went up, the user base went up at a higher clip, meaning that time per person went down 9%.

Overall, this shows a mounting problem for Facebook: People are just engaging less with it.

Source: Chances are you’re spending 24% less time on Facebook

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