Nearly every story on Facebook this week has featured this Getty Images photo of Zuckerberg looking contrite:

The photo first appeared in the press in about May of 2017. In other words, this photo is about one year old.
The media has deliberately selected an old photo of Zuckerberg to make it look like he is contrite and feeling badly about the current predicament of Facebook. This assertion, however, is made up entirely by fiction writers in the media. We have no idea how he feels right now – for all we know, he’s smiling that he pulled his scam for so long!
The point is – the media itself is manipulating you by selecting this photo which has nothing to do with the current situation.
Source: In Just a Few Painful, Embarrassing Minutes, Facebook Showed Just How Arrogant It Is | Inc.com