#Facebook to drop third party data aggregators as a data source #DeleteFacebook

#Facebook to drop third party data aggregators as a data source #DeleteFacebook

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Facebook no longer needs the third-party, offline data as they already know everything about everyone:

More specifically, Facebook says it will stop using data from third-party data aggregators — companies like Experian and Acxiom — to help supplement its own data set for ad targeting.
Facebook previously let advertisers target people using data from a number of sources: Data from Facebook, which the company collects from user activity and profiles. Data from the advertiser itself, like customer emails they’ve collected on their own. Data from third-party services like Experian, which can collect offline data such as purchasing activity, that Facebook uses to help supplement its own data set. When marketers use this data to target ads on Facebook, the social giant gives some of the ad money from that sale to the data provider.

Source: Facebook is changing what data advertisers can use to target you with ads – Recode
This story from Recode runs the same dumb photo of Zuckerberg looking contrite – the photo that was taken a year ago and has nothing to with today’s fiasco.
Facebook continues to manage in a re-active fashion, responding to one crisis after another. Real leaders are pro-active, Zuckerberg is always reacting after the cows ran away.

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