The loss of trust is not just to Facebook but to all things “e-based”.

• How many of us are now using browser features to hide from trackers?
• How many of us are disabling permissions on smart phone apps – or uninstalling the apps?
• How many of us are resetting online privacy settings?
• How many of us are removing online content?

The impacts of Facebook’s surveillance operation may be far ranging.

Facebook is losing credibility with its users and that may endanger its main revenue source advertising and how marketers may use Facebook in their ad strategy.

Source: Facebook Is In a Trust Crisis and It May Impact eCommerce Marketers