- The more time we have been on Facebook, the more we share.
- The more time we spend on Facebook, the more friends we have.
- Over time, each of us shares more posts to an ever expanding group of friends leading to “post overload”.
- Facebook’s model of gaining friends and sharing more – collapses on itself due to the noise level.
- Facebook tried to solve that by filtering our “news feed” to what it thinks is important but filters out many things we want to see, thereby ruining the user experience of why we used Facebook.
- Facebook’s model of having more friends, sharing more things ends up collapsing on to itself.
- Throw in third parties spreading fake news and propaganda and the noise level climbs off the charts.
That, in turn, takes us to the tragedy of the commons – we’re ‘supposed’ to post stuff, but by posting stuff, we overload each other’s feeds. Facebook’s Growth team was too good at its job.
50% of Facebook’s engineering effort goes into stuffing more noise into the newsfeed, and the other 50% into working out ways to filter it — Benedict Evans (@BenedictEvans) March 7, 2013
Good bye Facebook. Good bye.