Retail stores share “product return” information with 3rd party firm #privacy

Stores have to deal with people engaged in product return fraud. This is a problem, for example, where people have purchased a big screen TV the week before the Superbowl, and then returned it the week after or bought new clothing for a special occasion, but return it a few days later. And more.

To combat this, retail stores share your product return information with a third party company called “The Retail Equation”. This company creates a database of all the items returned by a consumer and uses that to produce a risk score for each consumer.

It is understandable why stores are doing this – but most consumers are unaware that everything is not only tracked today, but shared between retailers.

Source: The Retail Equation – For Consumers

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

w

Connecting to %s