The City of West Sacramento is using software to continuously analyze social media posts on Facebook and Twitter, saying it gives the city government insights into citizen concerns.
The pilot project gives city leaders a look at what’s trending in the city, whether it’s good or bad.
Is the content of social media reflective of what people actually care about?
What if, entirely hypothetical, of course, an organization decided to flood social media with emotional and inflammatory posts about a specific subject which in turn, are widely shared and possibly even fake? Hmmm…