NowThis News claims to be in the journalism business, but don’t be fooled.
This click-bait venture, which was founded in 2015 by Huffington Post co-founder Kenneth Lerer, is your basic, run-of-the-mill propaganda outfit. Its real goal is the spread of political agitprop. The twist here is that NowThis disguises itself as a genuine newsroom.
In reality, this site has less in common with the Wall Street Journal, which does actual journalism, than it does with the low-level Resistance grift, which relies on social media to distribute viral, hyper-partisan content to eager left-leaning audiences. In fact, the only real difference between the Resistance grifters and NowThis is that the latter is a full-blown organization, as opposed to a single crank with a Twitter account.
NowThis is a division of Group Nine, which is targeting young people using mobile devices. They hook their targets with click bait, share-able news reports, which as the link notes, are laced with propaganda.
Started by the co-founder of the Huffington Post, the service aims to leverage a combination of real and manufactured news into share-able social media click bait for fun and profits.
Most “news” is going in this direction – emotionally targeted click-bait, designed for social media sharing, to generate eyeballs for advertisers – and trackable links to learn more about each reader. Hey, everybody does it now!