When everything is wrong, hire a propaganda specialist to persuade others that things are great because … propaganda!
The South Florida Sun Sentinel has reported on how Stoneman Douglas under-reported crime on campus, how the school failed to provide adequate special education services to killer Nikolas Cruz; and how a culture of leniency has allowed unruly students to receive countless second chances.
The school district also struggled to defend its controversial PROMISE program, which offers alternatives to arrests for some misdemeanors.
Source: Battling an image problem, Broward schools seeks public relations exec for up to $175,000 a year – Sun Sentinel
In effect, Broward public schools seeks to “fix” the public, rather than fix the underlying problems.