Ouch – trust in social media platforms plummets
Trust in social media has dropped 11 points in the United States.
Trust has fallen 4 and 2 points in Germany and the UK
Globally only 41% of people indicate they trust social media platforms.
40% of people claim to have deleted a social media account in 2017 because they didn’t trust the platform with their personal information.
Source: Consumer Trust In Social Media Is Declining: Here’s How Brands Should Change Their Strategies