Social media political propaganda has little influence on others

Social media political propaganda has little influence on others

For most Americans, exposure to different content and ideas on social media has not caused them to change their opinions. But a small share of the public – 14% – say they have changed their views about a political or social issue in the past year because of something they saw on social media, according to a Pew Research Center survey of U.S. adults conducted May 29-June 11.

Source: 14% in US say social media led them to change their mind on an issue | Pew Research Center

Other studies concluded Republican’s made better use of social media in the 2016 elections causing Trump to be elected – but this Pew study says Democrats are more likely to change their views based on social media propaganda than Republicans or those who lean Republican:

Social media prompted views to change more among Democrats and Democratic-leaning independents (17%) than among Republicans and Republican leaners (9%). Within these party groups, there are also some differences by gender, at least among Democrats. Men who are Democrats or lean Democratic (21%) are more likely than their female counterparts (14%) to say they’ve changed their minds. However, equal shares of Republican and Republican-leaning men and women say the same (9% each).

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In 2016, the Center asked social media users whether they had “ever modified their views about a political or social issue because of something they saw on social media. Two-in-ten said yes and 79% said no, with more Democrats and Democratic leaners than Republicans and Republican leaners saying they had modified views.

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