Social media political propaganda has little influence on others

Social media political propaganda has little influence on others

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For most Americans, exposure to different content and ideas on social media has not caused them to change their opinions. But a small share of the public – 14% – say they have changed their views about a political or social issue in the past year because of something they saw on social media, according to a Pew Research Center survey of U.S. adults conducted May 29-June 11.

Source: 14% in US say social media led them to change their mind on an issue | Pew Research Center

Other studies concluded Republican’s made better use of social media in the 2016 elections causing Trump to be elected – but this Pew study says Democrats are more likely to change their views based on social media propaganda than Republicans or those who lean Republican:

Social media prompted views to change more among Democrats and Democratic-leaning independents (17%) than among Republicans and Republican leaners (9%). Within these party groups, there are also some differences by gender, at least among Democrats. Men who are Democrats or lean Democratic (21%) are more likely than their female counterparts (14%) to say they’ve changed their minds. However, equal shares of Republican and Republican-leaning men and women say the same (9% each).

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In 2016, the Center asked social media users whether they had “ever modified their views about a political or social issue because of something they saw on social media. Two-in-ten said yes and 79% said no, with more Democrats and Democratic leaners than Republicans and Republican leaners saying they had modified views.

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