Employers targeting Facebook job ads exclusively at men

Employers targeting Facebook job ads exclusively at men

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Three female job hunters, a large worker coalition and the American Civil Liberties Union lodged a legal complaint against Facebook on Tuesday, accusing the company of enabling discriminatory job postings with its ad targeting tools.

The complaint also targets 10 employers that used Facebook to post job ads – for roles as police officers, truck drivers and sales representatives at a sports store – that were exclusively targeted to men, according to images of ads in the complaint.

Source: Employers are using Facebook to target job ads for police officers, truck drivers and sports store clerks exclusively to men, complaint alleges | The Spokesman-Review

The article covers the numerous other examples of how targeted advertising is used on Facebook’s ad network to exclude many people from seeing job ads – based on gender, race, and age.

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