“LikeWar: The Weaponization of Social Media”

“LikeWar: The Weaponization of Social Media”

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This looks interesting – I’m buying the Kindle version for reading over the next week.

Social media is primarily a propaganda platform. Activists, organizers, politicians, special interest groups, non-profits, governments and just plain angry people filled with rage, are leveraging social media to manipulate everyone to their ends.

Contrary to Mark Zuckerberg’s frequent claim that Facebook is helping us connect to the people that are most important to us, Facebook is ripping society a part. It’s fundamental design is global surveillance to create targeted advertising campaigns. Advertising is a subset of propaganda messaging.

Social media is a frictionless platform for the spread of propaganda, created by anyone. The professionals have quickly jumped on board, crafting finally tuned messages that hit us where it triggers the strongest reactions – whether for sales or tearing society apart (a la the Russian troll farm operations) – propaganda amateurs are left behind as society grows ever more angry and unstable and devolve into a state of perpetual outrage. Social media has become a tool to control our thoughts and with that, to control society itself.

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