Was Russia-based 2016 social media propaganda effective? 

Was Russia-based 2016 social media propaganda effective? 

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If the remarkably inexpensive social media propaganda effort was effective, it would mean the end of all major mass media. Billions of dollars were spent on mass media advertising by U.S. presidential candidates, while just a few million was spent by Russia-based social media propagandists. If the latter was effective, we are saying that regular advertising is dead.

 

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