TV news driven by selecting topics that drive eyeballs to advertisers

TV news driven by selecting topics that drive eyeballs to advertisers

TV news is not about reporting what’s important but what drives more viewers. According to Axios, TV news has seen a substantial drop in viewership recently:

Driving the news: Executives tell Axios that Trump fatigue is very real: Interest in political coverage overall is down, which is spurring investments in other beats, like technology and the global economy.

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By the numbers: Digital demand for Trump-related content (number of article views compared to number of articles written) has dropped 29% between the first 6 months of the Trump presidency and the most recent 6 months, according to data from traffic analytics company Parse.ly.

Source: Trump’s shock factor wears off, causing a slump for the media – Axios
They say the “Trump Bump” effect has run its course across most all media, with drops in both TV and print media.

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