Media has become Kahneman’s System 1 thinking style 24 x 7 – what could go wrong?
But emotions can be like an addiction. The only way to hold a viewer’s attention is to continually ratchet up the emotional stakes. It’s not enough to connect passionately to a picture or a video clip; the audience also expects a fierce attachment to news anchors and reporters — they want to see journalists emote, which is embraced as a more reliable truth than the facts and figures being reported.
Media analysts refer to this as the “post-literate” society, where words matter less and images are our main “language,” the most effective way for humans to communicate.
Emotional messaging is how propaganda works.