Consequently, “news media” will increasingly produce stories catering to their advertisers:

Companies are increasingly insisting their ads do not appear near articles or videos that contain any of a long list of words. The blacklists are becoming more sophisticated, specific and extensive. Publishers worry about the revenue hit.

Source: ‘Shooting,’ ‘Bomb,’ ‘Trump’: Advertisers Blacklist News Stories Online – WSJ

News is just another name for “entertainment” now.