That hostility feels par for the course on Twitter. The social network is a notorious hotbed of abusive strangers hurling abuse at other abusive strangers, who then all occasionally come together to bully a celebrity off the internet over some minor failing, such as being a woman in a Star Wars film. Instagram, by contrast, looks like the friendliest social network imaginable. It’s a visually led community where the primary method of interaction is double-tapping an image to like it, where posts that go viral tend to do so because of positivity rather than outrage and where many of the biggest accounts are famous dogs and cats. What’s not to like?
But, for a growing number of users – and mental health experts – the very positivity of Instagram is precisely the problem. The site encourages its users to present an upbeat, attractive image that others may find at best misleading and at worse harmful. If Facebook demonstrates that everyone is boring and Twitter proves that everyone is awful, Instagram makes you worry that everyone is perfect – except you.