Nice illustration of how easy we can be fooled by numbers: to save gas, do you upgrade your 36 mpg car to a newer 46 mpg car, or do you upgrade your pickup truck from 15 mpg to 18 mpg? You drive both the same amount per year. Most people will select the 10 mpg fuel improvement – but they’ll save twice as much gas if they updated the pick up truck.
If you want to get people to tune out and turn off news and information about climate, keep doing this. Per the peer reviewed literature, the claim highlighted above is bull shit. People see that – and not the facts – and just turn it all off. This is not how to present concerns about climate.
News focused on the negative, is overly dramatic, leads us to false conclusions about the world and is largely pointless speculation, fear and dlick-bait headlines designed primarily to attract eyeballs to advertisers. News is also largely a waste of our time, says Psychology Today.
A person of influence echoes our comments on hyperbole and exaggeration failing to address climate issues and providing solutions.
A classic illustration of how exaggerated, hyperbolic and untrue statements about climate lead to people conclude that projections of human-induced climate change are not true. Our own thesis is that improved communication comes from honest and accurate presentation of facts and logical arguments. Unfortunately, the climate communications community has, rather consistently, engaged in increasingly shrill propaganda messaging that eventually results in the “The boy who cried wolf” phenomena where no one believes anything anymore. This item illustrates how climate communications has backfired, circled back on itself, and produced an outcome opposite to what was intended.