Business: Everything about a restaurant menu is designed to trick you into spending more money.

Business: Everything about a restaurant menu is designed to trick you into spending more money.

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Great thought and effort go into creating restaurant menus – and there are some very powerful psychological tricks employed to make you choose.

Source: The Secret Tricks Hidden Inside Restaurant Menus

Lengthy descriptions, flowery wording, made up names of farms of origin, the type font used, the order that items appear, the weight of the menu paper, the binding, the colors, the photographs – every aspect of a restaurant menu is working to manipulate your decision.

Many restaurants will test their menu designs and tweak them to optimize revenue and profits.

For the future, app-based menus promise to incorporate information they may know about you from surveillance databases (Google, Facebook), what and where you have eaten previously and how much you have spent.

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