Begging the question fallacy: Again, company demonstrates who they are and asserts its not who they are
“Our recent employment decision in Oregon does not reflect who we are as a company. It is important to acknowledge our mistakes and when we fall short of our own high expectations,” CEO Andy Cecere wrote in a statement to The Oregonian/OregonLive.
After firing employees for doing good deeds, the CEO of US Bank asserts “this is not who we are”. This is known as the “begging the question” fallacy, which is to assert that something is true, in spite of actual events, and assert everyone agrees with this. This method is extremely common in corporate and government propaganda efforts.
(Having had a bad experience with US Bank that bordered on corruption on their end, this was exactly who they are. They eventually reversed course and agreed with us. Still, US Bank is a awful bank and have never done business with them again after our experience there. US Bank did not reverse course, in the above situation, until a column appeared in the NY Times a month later. US Bank is disgusting.)