Privacy: Marketing companies now targeting your home address based on your online browsing

Privacy: Marketing companies now targeting your home address based on your online browsing

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More junk postal mail is just what we need:

And they’re using the same technology and data as online advertising companies to target who gets what flier, postcard or envelope — even tying people’s online browsing activity to their home address. It means after you research Parachute’s bedsheets online, its ad won’t just follow you around on the Internet. It may also end up as a paper ad in your hands, delivered to your front door.

Source: You’ve got snail mail: Targeted online ads are now literally following you home | The Seattle Times

We probably get 5-6 pieces of mail per day, of which 0 to 2 are worth opening. The rest is all thrown out or recycled. An incredible environmental waste of paper and shipping – literally straight to a landfill or cardboard maker.

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