Pharma companies use FB ad features to discern potential illnesses and ad opportunities

Pharma companies use FB ad features to discern potential illnesses and ad opportunities

Spread the love

Facebook’s ad targeting allows drug companies to zero-in on likely patients by aiming not for their conditions but for Facebook-defined interests that are adjacent to their illnesses, according to a report by The Markup.

Source: Facebook and Big Pharma exploited disease “awareness” for personalized marketing | Ars Technica

Comments are closed.