Browsed by
Month: October 2021

Zuckerberg blames “selectively leaked documents” for Facebook’s ugliness

Zuckerberg blames “selectively leaked documents” for Facebook’s ugliness

The solution, then, would be for Zuckerberg to release all their documents. Of course, that will never happened. Instead, they are renaming the company from Facebook to Meta, so that sub properties, like Instagram will become “Instagram by Meta” instead of “Instagram by Facebook”. This, because the Facebook brand has become poison and young people are abandoning Facebook and Instagram.

Classic media manipulation of your viewpoint – SF Chronicle had to rewrite headline and replace photo illustration

Classic media manipulation of your viewpoint – SF Chronicle had to rewrite headline and replace photo illustration

Over the span of a few days, the SF Chronicle went from a headline emphasizing “Winter Covid surge” to a new title emphasizing “the endgame”, and a new illustration, removing the fear and negativity focus. Sadly, the media always goes for fear and negativity and manages to spin good news into bad. This time they got caught at it.

FB content that caused emotional responses ranked higher in The Algorithm

FB content that caused emotional responses ranked higher in The Algorithm

Years ago I suggested that FB was designed to create a “culture of perpetual outrage”. People who are emotionally engaged are more susceptible to advertising messages – plus, they are likely to stay connected to FB for more minutes. Internal documents reveal that FB not only knew this but gave emotional content posts higher leverage in The Algorithm that decides what you see online.

Facebook wants to re-focus on younger users

Facebook wants to re-focus on younger users

Facebook sees TikTok-like platforms as having a better strategy. The basic design of TikTok – with short form videos seen via rapid scrolling through video thumbnails (which auto play as you encounter them) – favors attractive, fit, young people versus, say, content that requires a few seconds to think about. TikTok is about eye candy. With this in mind, some think FB will “ditch older users” with a new focus on youth.

Simple Facebook experiment demonstrates how FB amplifies left and right extremist perspectives

Simple Facebook experiment demonstrates how FB amplifies left and right extremist perspectives

A simple research study demonstrated how FB’s algorithm readily amplify extremist political viewpoints on the left and right. The root cause is that FB optimizes for time spent engaged with FB – and does not optimize for what you may wish to see. The result is FB optimizes to keep you perpetually outraged.