Facebook/Meta/Instagram accused her of “impersonation” and deleted her account of about ten years. She’s been using Metaverse, in conjunction with her own business since 2012.
FB chose that name in 2021 and decided to retroactively claim she was stealing their IP, or something. In fact, FB stole her IP.
Only after the media got involved did FB restore her account.
Nearly decade-old account was blocked for “pretending to be someone else.”
This happened to me – I once had a registered US trademark on “Coldstreams”. But for obscure reasons, Instagram would not let me re-use my own registered trademark as my account name. I wrote to their legal department, showed them the then valid trademark registration and said that by denying use of my own trademark they were stealing my IP. My account was restored instantly.
I was no longer running the business that needed the trademark (in fact, I probably never needed it) but the registration was still valid for a few more months – that was handy!
There are many reports that FB/IG/Meta/Twitter have done these take downs, deleting years of content. Most users have no recourse to regain their account. This is why I use my independently hosted blogs – I own and control my own content, not BigTech. Of course, I have far fewer readers but at least my account will not mysteriously disappear.