“Just 7% of Americans have ‘a great deal’ of trust and confidence in the media, and 27% have ‘a fair amount,” said Gallup in dishing up the depressing news for media outlets.

“Meanwhile, 28% of U.S. adults say they do not have very much confidence and 38% have none at all in newspapers, TV and radio. Notably, this is the first time that the percentage of Americans with no trust at all in the media is higher than the percentage with a great deal or a fair amount combined,” added the survey analysis.

Source: Gallup: New low in media ‘trust’

Once you understand that the purpose of media is to sell eyeballs to advertisers, this makes sense. But there is a conflict between what the media thinks it sells (unbiased, vital information) and the reality of what it actually sells (titillating, emotional click-bait frequently intended to scare you).