Search Results for: Climate communications

Climate communications: When air temperatures are normal, report “land surface temperature” – much scarier!

When the air temperature is hot, but not unusually hot, switch to reporting on the summertime ground surface temperature (80C/180F) – it’s a bigger and scarier number than the air temperature so go for it! But it, alas, it is actually a normal summertime land surface temperature and has been for years and years. But the Doomers at parody news site The Guardian know that their readers don’t know that.

Climate communications: Media and some climate researchers misleading the public

Two climate scientists, in a comment in Nature, note the media (and many climate scientists too) have been incorrectly presenting the RCMP8.5 “worst case scenario” as the most likely case. Data show this worst case is extremely unlikely, but its use in climate communications propaganda messaging has led to a mental health crisis as up to half of various population groups believe humanity may be extinct in ten years, and many youth are now medicated for anxiety caused by exaggerated climate communications efforts.

Climate communications: Reporting focused on fear and hysteria, rather than solutions, leads to anxiety attacks, medicating young people

The media’s focus on scary, fear-based propaganda messaging – and avoidance of discussing workable solutions that are already underway – leads to intense negativity and anxiety. The result has been a majority of young people believing humanity may be extinct in ten years, even though there is zero evidence to support such nonsense. We are literally scaring people to death via false and inappropriate propaganda messaging. Some journalists are looking to “solutions journalism” moving away from the whining negativity of current news reports that focus on problems and seldom examine workable solutions,. This new approach offers hope and a positive way forward.

Climate communications: Exaggerated, unsupported threats are destroying people’s lives

Public climate communications has gone so far off the target that people now believe in apocalyptic end of life scenarios (in the near term!) that are not supported by any science at all (while telling us we must listen to the scientists). This then, is a summary and link to comments from another actual climate scientist. Because without listening, this is what we get: “I genuinely have the fear that climate change is going to kill me and all my family, I’m not even kidding it’s all I have thought about for the last 9 months every second of the day. It’s making my sick to my stomach, I’m not eating or sleeping and I’m getting panic attacks daily. It’s currently 1 am and I can’t sleep as I’m petrified.” – Young adult in the UK.