Kinda of funny that the UK press broke the story on how social media was manipulated by Facebook and Cambridge Analytica

The U.S. media spent 17 months chasing a story about $44,000 worth of Russian-linked Facebook ads while UK’s Channel 4 did real journalism, discovering the role Cambridge Analytica played with purloined personal data from Facebook, to craft highly customized propaganda campaigns and fake news to potentially throw a U.S. election.

This is the story – and the role that social media plays at it has devolved into a frictionless propaganda platform. Sorry U.S. media – you missed this story.

Source: UK – Channel 4 News

Who watches this crap?

Apparently way too many people:

The Nielsen company said 26 of the 40 most-watched programs on cable television last week were political shows on Fox News or MSNBC, including each weeknight telecast by Rachel Maddow, Sean Hannity and Lawrence O’Donnell.

Source: Nielsens illustrate the popularity of political shows

This is not news. It’s celebrity gossip and propaganda. Why do so many waste their time on this? Boredom?

Using psychographic profiles from lifted Facebook personal user information did not actually work

Well, there goes Facebook’s business model 🙂

“What they’re doing is bullshit, basically,” said Antonio García Martínez, a former Facebook employee who helped build the social network’s ad-targeting operation. “This has been tried before. There’s no reason to think it’s particularly powerful.”


And a Democratic operative who works in the digital realm said claims of Cambridge Analytica’s effectiveness in 2016 are very much overstated.


“The idea that they had a robust data campaign is just not true,” she said. “They were doing very best practice stuff on the Facebook side, but they weren’t doing this universally. It wasn’t deep or robust.”

She agreed with the political operatives that there is little evidence to support claims that Cambridge Analytica helped swing the election.

Source: Cambridge Analytica’s effectiveness called into question despite alleged Facebook data harvesting

Am guessing we never hear another word about “Russia hacked the election” after today

Cambridge Analytica:

  • The full scale of their pivotal work in Trump’s election win

  • How they avoid Congressional investigations into their foreign clients

  • Setting up proxy organisations to feed untraceable messages onto social media

  • Using a secret email system where messages self-destruct and leave no trace

  • Cambridge Analytica’s involvement in the “Defeat Crooked Hilary” brand of attack ads

Source: Exposed: Undercover secrets of Trump’s data firm – Channel 4 News

Cambridge Analytica is claiming they threw the election for Trump, using potentially stolen personal data on 50 million Americans and social media propaganda.

I am thinking a very large number of Americans may want to consider deleting their Facebook accounts.

The sole purpose of social media is mass manipulation

At a prior meeting, Turnbull told the reporters: “Our job is to really drop the bucket further down the well than anybody else to understand what are these really deep-seated fears, concerns. “It is no good fighting an election campaign on the facts, because actually it is all about emotion.”

Source: Cambridge Analytica Stage-Managed Kenyan President’s Campaigns: UK TV | Top News | US News

The most powerful tool in the propagandists tool kit is fear.

The sole purpose of social media is as a propaganda platform for the purpose of mind control and mass manipulation.

“Dirty Tricks” company Cambridge Analytica works to throw elections globally, works hand in hand with social media

An undercover investigation by Channel 4 News reveals how Cambridge Analytica secretly campaigns in elections across the world. Bosses were filmed talking about using bribes, ex-spies, fake IDs and sex workers.

Source: Revealed: Trump’s election consultants filmed saying they use bribes and sex workers to entrap politicians – Channel 4 News