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Category: Advertising

Journalism: Bloomberg News self identifies as a #Bloomberg propaganda operation

Journalism: Bloomberg News self identifies as a #Bloomberg propaganda operation

With Michael Bloomberg running for President, Bloomberg News says it will only do investigative reports on non-Democratic Party candidates, due to its conflict of interests. What? Bloomberg News is delivering an in-kind public relations/propaganda donation to Bloomberg and his party. The proper response would be to refrain from covering any aspects of the Presidential campaigns.

Propaganda: How dark chocolate was turned into health food

Propaganda: How dark chocolate was turned into health food

How did dark chocolate become a health food in the United States? Industry funded studies finding obscure benefits were then touted by press release, then rewritten into health food stories by news reporters. It’s been a highly successful propaganda campaign that turned high fat, high sugar foods into health foods (contrary to the earlier meme that high fat and sugar foods are bad for us).

Propaganda methods: Framing the story

Propaganda methods: Framing the story

We all have “frames” of reference that describe various life scenarios. When we walk into a restaurant we have a “frame” that pretty much explains how we expect the restaurant experience to go. We each carry around a lot of subconscious “frames” about how we think the world works. Effective propaganda messaging links to the frames we expect the target to already have. This is not all that surprising but what is old is now new again 🙂