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Category: Advertising

Climate communications: the problem with buying cars based on miles-per-gallon

Climate communications: the problem with buying cars based on miles-per-gallon

Nice illustration of how easy we can be fooled by numbers: to save gas, do you upgrade your 36 mpg car to a newer 46 mpg car, or do you upgrade your pickup truck from 15 mpg to 18 mpg? You drive both the same amount per year. Most people will select the 10 mpg fuel improvement – but they’ll save twice as much gas if they updated the pick up truck.

Do social media algorithms favor “sexualized posts”?

Do social media algorithms favor “sexualized posts”?

Social media algorithms that select what items we see in our feeds or in our “recommended” posts or video lists, may be designed to favor content that features attractive people (usually females, usually young and fit) or which include more sexualized content (broadly defined). Content creators see in their viewership data what works to obtain views and will produce more content like that. The effect is that algorithms may be reinforcing stereotypes of women as sex objects (data suggests this has happened more so for women than men).

Twitter may be in trouble for privacy violations

Twitter may be in trouble for privacy violations

Twitter has been leaking personal information to 3rd parties for a year. Twitter has also been making “inferences” or assumptions about each of us to aid in targeted advertising. In my own case, Twitter and Facebook have both made false inferences – yet they use these false assumptions to target ads – and presumably to curate our news feeds. We only see what Twitter and Facebook wants us to see – which is literally machine driven propaganda.

Spam News?: “Final hours for big price cuts on nearly every Amazon device”

Spam News?: “Final hours for big price cuts on nearly every Amazon device”

When “news” services run “news stories” containing a lengthy list of Amazon Prime Day specials and links to Amazon, is this news? No, its apparently turning “news” into “spam”. It’s possible that “news” is now being funded by affiliate links embedded in stories (very likely), but what ever this is – its not news!

Academic research finds that targeted ads, based on online dossiers of everyone, do not actually work

Academic research finds that targeted ads, based on online dossiers of everyone, do not actually work

The business model of the Internet is spying. Supposedly, by knowing everything about everyone, marketers selling products, services and political B.S., can target their ad (aka propaganda) messages precisely to each individual. An academic study finds these targeted ad do not work well and do not deliver a value commiserate with their higher price.