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Category: Advertising

Is “Fan-baiting” a thing?

Is “Fan-baiting” a thing?

“Fan-baiting” is said to be a movie marketing technique where studios intentionally create controversy about the plot, characters or casting for the purpose of creating outrage and social media discussions, thereby increasing publicity for the film.

Associated Press sells its news coverage

Associated Press sells its news coverage

The AP accepted an $8 million grant from climate change organizations and is using the grant to pay for 20 new staff members. 50 AP staff members are now paid from external, third-party grants. How can a reader tell if a news report is news or propaganda? They can’t tell. The only valid assumption is to assume all news reports are propaganda. Source: Climate activists spend millions for friendly Associated Press ‘news’

Facebook and IG could have to shut down European operations

Facebook and IG could have to shut down European operations

Meta (parent of FB and IG) lost one quarter of its market value last week. This occurred because of significant risks to FB’s core business model – which is surveillance of users to build dossiers used for advertising and marketing purposes. FB no longer has control over the collection of data – as Apple, Google/Android have restricted data collection via apps, and as Europe’s data privacy regulations restrict data. This has long term strategic implications for Meta’s business model. The company noted this in its financial report, hinting that at worst case, it might have to shut FB and IG in Europe.

FB content that caused emotional responses ranked higher in The Algorithm

FB content that caused emotional responses ranked higher in The Algorithm

Years ago I suggested that FB was designed to create a “culture of perpetual outrage”. People who are emotionally engaged are more susceptible to advertising messages – plus, they are likely to stay connected to FB for more minutes. Internal documents reveal that FB not only knew this but gave emotional content posts higher leverage in The Algorithm that decides what you see online.