The Guardian announces that it requires their staff to use pejorative propaganda terminology rather than the facts of atmospheric CO2 levels rising, sea level ice and temperature changes, ice mass changes and so on. Anyone who does not 100% adopt The Guardian’s perspective is to be labeled a “denier” (name calling, transference from “Holocaust denier”, get on the bandwagon). The word “climate” should be associated with “crisis”, “emergency” or “heating” (transference, fear). Shrill terminology designed to inflame and create emotional outrage is a turn off and causes readers to tune out from the issues.
A classic illustration of how exaggerated, hyperbolic and untrue statements about climate lead to people conclude that projections of human-induced climate change are not true. Our own thesis is that improved communication comes from honest and accurate presentation of facts and logical arguments. Unfortunately, the climate communications community has, rather consistently, engaged in increasingly shrill propaganda messaging that eventually results in the “The boy who cried wolf” phenomena where no one believes anything anymore. This item illustrates how climate communications has backfired, circled back on itself, and produced an outcome opposite to what was intended.
Two professors took a look at how the media has reported on the topic of climate and found that almost all news reports leave out critical and basic facts about climate. A corollary is that instead of reporting facts and the use of logic that supports anthropogenic climate change, most turn to propaganda methods such as appeal to authority, fear, name calling (“deniers”), get-on-the-bandwagon and so on. Incredibly, as I was writing this post The Nature Conservancy sent an email fundraising solicitation which illustrates the point: the first sentence of the email makes 4 demonstrably false claims to create fear about changes in climate. “Factfulness” teaches us how to detect when we are being misled – this turned out to be classic example of a charitable organization making exaggerated claims not supported by reputable science organizations (IPCC, NOAA, The Royal Society).
This post may be the first of several on how climate communications has been badly bungled by reliance on propaganda methods, rather than sticking with facts and logic.
Only 8 left in stock? Bogus claim to urge you to “Buy now!” “Sale ends soon!” after which the sale continues forever. “25 people just viewed this hotel room” – nope, that’s a random number to get you to “jump on the bandwagon” and act quickly.
“A good cause makes a lie easier to buy”. This is why many propaganda campaigns use themes such as “for the children” – even though their claims are exaggerated or not true. The target buys the propaganda message since its for a good cause.
The new multi-level boarding scheme and “class-based” seating assignment is designed to embarrass the low payers, who must walk down the full front and center seats. Everyone knows that you, boarding last, are the cheap skate who bought a cheap ticket. This intimidation uses techniques of propaganda to persuade you to buy a higher priced ticket on your next flight.
Occupy Democrats is an online, social media-based, for profit publisher of emotion laden political propaganda posters targeting those who view themselves as left wing. In 2016, Occupy Democrats used social media to distribute this propaganda through shares and likes. Every claim on this widely distributed and shared poster is essentially false – or two that are highly misleading at best (see links below for excruciating details.) Note their last item: SHARE if America should follow their lead! Occupy Democrats wants…
This made me laugh – can you see why? A typical bicyclist may generate 100 to 200 watts per hour on a bike. A very fit bicyclist might generate up to 300 watts per hour (and their peak output – like a sprint – can produce 500 or more watts briefly). (Good explanation here. Another way to look at this is that 1 horsepower is 746 watts. Are you as powerful as a horse?) Consequently, for most people, 30 minutes…
CNN speaks with people unwittingly used by the Kremlin-linked Internet Research Agency. Source: The unwitting: The Trump supporters used by Russia – Feb. 20, 2018 CNN itself covered a rally sponsored by the Internet Research Agency and falsely reported that it was organized by a 20 year old. CNN does not mention that it too was unwittingly used by Internet Research Agency, publishing news stories sourced to Internet Research Agency social media propaganda. Nor does CNN mention that its coverage…
A conservative web site notes that CNN and MSNBC amplified the messaging of Russian connected propaganda operations. Neither seemed clear on who organized the rally until CNN settled on a 20 year old college student. The DoJ indictment says it was organized by Russia connected actors. Source: CNN and MSNBC Helped Russia Sow Discord by Promoting Anti-Trump Rally