Climate Communications: Climate media coverage lacks facts, say researchers
Two professors took a look at how the media has reported on the topic of climate and found that almost all news reports leave out critical and basic facts about climate. A corollary is that instead of reporting facts and the use of logic that supports anthropogenic climate change, most turn to propaganda methods such as appeal to authority, fear, name calling (“deniers”), get-on-the-bandwagon and so on. Incredibly, as I was writing this post The Nature Conservancy sent an email fundraising solicitation which illustrates the point: the first sentence of the email makes 4 demonstrably false claims to create fear about changes in climate. “Factfulness” teaches us how to detect when we are being misled – this turned out to be classic example of a charitable organization making exaggerated claims not supported by reputable science organizations (IPCC, NOAA, The Royal Society).
This post may be the first of several on how climate communications has been badly bungled by reliance on propaganda methods, rather than sticking with facts and logic.