#Facebook to hire Chief Apology Officer, to free up time for Zuckerberg and Sandberg to find new ways to share your data

As this humorous news item notes, Facebook spends an inordinate amount of time apologizing for its repeated screw ups regarding storing massive amounts of personal data on everyone and constantly leaking it to partners.

Source: Facebook apologizes. It does other stuff too, but mostly it apologizes

Heh: #Facebook dating algorithm to find the perfect match for your carefully curated online persona – The Beaverton

SILICON VALLEY – Taking a break from helping the Russian government tamper with American elections, Facebook has pivoted into the dating sphere, utilizing their infamous data collection to facilitate romance. The new date-matching service promises to outperform popular apps such as Tinder by carefully analyzing the idealized self-portrait that users present and matching them with […]

Source: Facebook dating algorithm to find the perfect match for your carefully curated online persona – The Beaverton

Satire, if you need to be told.

What Fake News Looks Like: “Volcanic eruptions like the one in Hawaii, are not natural disasters — without them the Earth would explode”

Fox News runs a column about Kilauea in which it gets almost everything wrong starting with the headline.

Source: Volcanic eruptions like the one in Hawaii, are not natural disasters — without them the Earth would explode | Fox News

What an actual volcanologist has to say about this:

I also checked with my personal consulting geologist who agrees with Dr. Pitcher.

In case Fox fixes their stupidity on this, here’s a screen capture of the headline:

Google News publishes fake news on April 1

Google News has been punked (so much for all that AI and machine learning!)

And if one reads the news article:

An exclusive source has confirmed to Finance Magnates that beleaguered social media giant Facebook is diversifying its product line with a cryptocurrency of its own – Facebook Coin (FBC). Users will have to register to use the coin, but Facebook will guarantee that wallets and transactions will be completely anonymous.

Source: Exclusive: Facebook to Launch its Own Cryptocurrency with Massive ICO | Finance Magnates

Hah hah. Happy April Fool’s Day!

Public Relations Failure: British Airways and the silly high visibility vest

The CEO of British Airways, standing in their operations center, apologizes for their terrible service and lack of contingency/disaster planning:

As you may know, it is essential that one wears a high visibility safety vest when standing in a computer operations center! Or maybe not.

Seriously, the reason for this odd clothing choice is that his public relations staff said it would help him look like he was “hands on” in the midst of the crisis.

You might remember when President Bush showed up after Hurricane Katrina wearing a long sleeve shirt with the sleeves rolled up – because staff thought having rolled up sleeves made it look like he was there and working on the problem.

Everything around us is stage managed fakery designed to influence our thinking process. At least a few people on social media noticed the absurdity of a high visibility vest in a computer operations center. His second video ditched the vest.

When PR staff think this nonsense is a priority in the midst of a systemic collapse of the company’s systems – you’ve gotta wonder about the clueless people working in PR.

 

 

Face palm: PRWeek names United CEO “Communicator of the Year”

 

Our Communicator of the Year, United Airlines’ CEO Oscar Munoz, said it best when he came on stage to receive his honor. He commented that the turnaround he has led at the beleaguered airline was not just something that needed to be communicated – it was all about communications.

It’s telling when a major CEO from a $36 billion global company recognizes the value of communications, not as a promotional tool or part of a strategy, rather as a fundamental strut through which the business is built.

As I wrote last week, Munoz’s humble and empathetic approach has bypassed the choppy headwinds surrounding the airline and set United on a positive path for the future, with an engaged workforce checked in and on board.

No longer is PR begging for crumbs from the table, it is playing a full and active role at the head of it.

Source: PRWeek

This confirms everything we already thought about the public relations profession. In one swoop, PRWeek makes fun of the entire public relations industry and highlights the buffoonery of their silly awards.

And in the last sentence makes clear what happens when PR goons run the company.

Direct, simple, easy to understand is best

11866398_1672522419647640_5523407606269786145_nTL;DR Summary

  • This poster uses humor and transference to get its point across.
  • The message is simple and direct.
  • If the target is other Democrats , it is good.
  • If the target is Republican primary voters, it is unlikely to be successful since they likely voted for Palin.

The poster was actually aimed at Democrat supporters the poster came from Occupy Democrats) – and successfully transfers their likely negative view of Palin to Scott Walker.

However, only Republican voters can vote out Scott Walker, thus this poster is a misfire. Republican primary voters seemed to have liked Palin so the comparison does not work as well as it does for Democrats; consequently, while the poster is good from a design standpoint, it appeals mostly to Democrats who will have no influence on the primary election (that occurred in 2016). From a propaganda perspective it is unlikely to achieve a useful goal of influencing Republicans who are the only ones who could vote Walker “in” or “out”.

Thus, the main purpose of this poster is to reinforce “tribal membership” among the target (Democrats) rather than have influence on Republican preference (or not) for Scott Walker.