Social media promoters know that “outrage” leads to more views. That’s why conspiracy theories and other outrageous content flourish on social media – because they are watched.
“A good cause makes a lie easier to buy”. This is why many propaganda campaigns use themes such as “for the children” – even though their claims are exaggerated or not true. The target buys the propaganda message since its for a good cause.
Third party companies offer to install solar PV arrays on your home and promise to save you money on your monthly electric utility costs. Bloomberg found they use a mix of false assertions, lies, cherry picking and fear as sales methods, to persuade homeowners to sign up and lease the solar PV system for decades. Over time, the lease costs increase such that the homeowner spends far more in the future, while the third party company collects large government subsidies. Few homeowners understand what they got in to. When they go to sell their home, the lease is transferred to the buyer – in effect, TPO solar PV arrays become a dead weight on the home’s future sales potential, particularly to informed buyers who understand the game.
Glassdoor is a web site where workers write reviews of their employer and work environment. Not surprisingly, many companies are gaming the system, flooding it with 5-star reviews.
435 Congressional Representatives were elected last November. How many can you name? Probably not many. But you can probably name Alexandria Ocasio-Cortez due to the media’s odd fixation on her with non-stop saturation coverage. Why has the media singled out one Representative for saturation coverage – and largely ignores the other 434 Representatives?
Social media is the new battleground. It’s being used to push people over the edge, to threaten violence against others, and in some cases, leading to actual violence. A controversial video clip that spread online in the past day was pushed by what appears to have been a fake account.
Russian trolls ran a social media campaign to encourage votes for Jill Stein for president in 2016.
Have you noticed that many online news web sites – both newspapers and TV stations – will run a news story and then leave it prominently on their web page for days – even weeks? The stories are typically ones that inflame reader or viewer emotions – and the effect of turning them into semi-permanent stories is to distort the perception of the importance of the story. The primary purpose is likely “click-bait” to drive advertising clicks, but they may also distort the public’s perception on important policy issues.
Obamacare was judged unconstitutional by a Federal judge today. In response, a number of politicians made comments such as this one: “Today’s ruling is an assault on 133 million Americans with preexisting conditions”. That claim, however, is false. It is not well known but HIPAA (passed in 1996) provided protections for many, and about half of the U.S. states enacted various protections against pre-existing condition exclusions. This was hidden by design. By implying (falsely) that 1/3d of the U.S. population would be denied health insurance, the method of fear is used to create political support.
The new multi-level boarding scheme and “class-based” seating assignment is designed to embarrass the low payers, who must walk down the full front and center seats. Everyone knows that you, boarding last, are the cheap skate who bought a cheap ticket. This intimidation uses techniques of propaganda to persuade you to buy a higher priced ticket on your next flight.
“Nothing has undermined democracy more than people’s willingness to abdicate responsibility for thinking for themselves. “
Facebook’s head of PR admits to developing a program to slime others with negative propaganda messaging. He had already submitted his resignation.
Facebook deploys propaganda campaigns to tarnish its competitors and to discredit FB critics by associating them with those who may have unsavory public reputations. Facebook adopts the same methods used by the Internet Research Agency of Russia but for the benefit of Facebook. None of this is a surprise considering that Facebook is the world’s leading propaganda platform.
People who tend towards analytical thinking styles are better at spotting fictional news than others.