About 60% of headlines on social media are not clicked, meaning the headline is the message
Key points about social media (and how this applies to the dissemination of propaganda) from peer reviewed research: Information is shared rapidly on social media, most of it within just a few hours of it first appearing online Information that is shared on social media continues to live for a long time, generating subsequent click thrus for days and weeks in to the future. Information shared on social media is long lived – that is, generates click throughs back to…