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Category: Link

About 60% of headlines on social media are not clicked, meaning the headline is the message

About 60% of headlines on social media are not clicked, meaning the headline is the message

Key points about social media (and how this applies to the dissemination of propaganda) from peer reviewed research: Information is shared rapidly on social media, most of it within just a few hours of it first appearing online Information that is shared on social media continues to live for a long time, generating subsequent click thrus for days and weeks in to the future. Information shared on social media is long lived – that is, generates click throughs back to…

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Simple messages are more successful

Simple messages are more successful

TL;DR Summary This Right Wing News poster is one of the few effective posters they distribute (right wing social media propaganda is way behind left wing social media propaganda). Using the methods of Assertion and Linkage, this poster delivers a simple, easy to understand message. The significantly altered photo of Hillary Clinton likely engages an emotional response as well.