“Something Weird Is Happening on Facebook”
I have a post appearing in my news feed right now, asking: “You have 30 minutes to spend $10,000 in one store. Where are you going?” Or, “What was your first car?” On the surface, these are boring questions, yet FB indicates it has had 1.8 million comments added. Why are these posts occurring and who is behind them? Someone appears to be pouring enormous energy and effort into a data collection project aimed at building personality profiles from social…