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Category: Transference

Nutrition: the role that propaganda played in picking the wrong villain

Nutrition: the role that propaganda played in picking the wrong villain

Yudkin argued that excess sugar was causing health problems. Keys argued that sugar was not the problem – the consumption of fat was causing health problems. Keys was effective at loudly denouncing anyone who criticized his fat hypothesis. For 40 years, we were told to avoid all fats and that sugar consumption was not a problem. Propaganda messaging played a major role in persuading the public that any fat in the diet was bad while simultaneously asserting that sugar consumption was not a problem for most people.

Climate communications and Journalism’ish: Crisis, Emergency, Deniers and the language of propaganda in The Guardian

Climate communications and Journalism’ish: Crisis, Emergency, Deniers and the language of propaganda in The Guardian

The Guardian announces that it requires their staff to use pejorative propaganda terminology rather than the facts of atmospheric CO2 levels rising, sea level ice and temperature changes, ice mass changes and so on. Anyone who does not 100% adopt The Guardian’s perspective is to be labeled a “denier” (name calling, transference from “Holocaust denier”, get on the bandwagon). The word “climate” should be associated with “crisis”, “emergency” or “heating” (transference, fear). Shrill terminology designed to inflame and create emotional outrage is a turn off and causes readers to tune out from the issues.

Why do we play the national anthem at sports events?

Why do we play the national anthem at sports events?

Sports is entertainment. Why do we play the national anthem at sports events? Why do we not play the national anthem at concerts, plays and other entertainment events? Because professional baseball, about 100 years ago sought to leverage patriotism in their marketing program – playing the national anthem at baseball games used the propaganda method of “transference” – literally transferring a feeling of patriotism to the playing of a pro sports baseball game. This was specifically to market professional baseball…

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Social media and the Paris Climate Agreement

Social media and the Paris Climate Agreement

In the past couple of hours, my social media feeds have *exploded* with loudly expressed perspectives on the Paris Climate Agreement. How many of those expressing a perspective have read the Agreement? I am guessing that is a number approaching zero. The agreement is short, as far as government documents go, and you can read it for yourself here. What does the Paris Climate Agreement actually do? Read the text for yourself. It is a voluntary set of guidelines, with…

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Direct, simple, easy to understand is best

Direct, simple, easy to understand is best

TL;DR Summary This poster uses humor and transference to get its point across. The message is simple and direct. If the target is other Democrats , it is good. If the target is Republican primary voters, it is unlikely to be successful since they likely voted for Palin. The poster was actually aimed at Democrat supporters the poster came from Occupy Democrats) – and successfully transfers their likely negative view of Palin to Scott Walker. However, only Republican voters can vote out…

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